Search Engine Marketing - Paid Inclusion

Paid Inclusion is where a website pays to be included in a search engine (or directory) index.

But what different kinds of paid inclusion are there? And who provides them? At what cost? What is the difference between paid listings and paid inclusion? Or URL inclusion and XML inclusion?

This paper from Decide Interactive details answers to the above questions and makes the case for XML feed inclusion as the optimal way forwards for user, site owner and search engine.

Topic Relevant Keywords

paid inclusion, trusted feed, search engines, SEO, SEM, search engine marketing, cost per click, CPC, Inktomi, Alta Vista, Fast, Ask Jeeves, LookSmart, Yahoo!, Espotting, Overture

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