Paid Search Briefing - October 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Paid Search (registration required).

The document contains the following:

-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Effect of Google's brand bidding policy change
-) Landing page optimisation
-) Digital asset optimisation and new search engine features
-) Google Suggest's impact on search behaviour
-) Bidding strategies
-) Impact of economic downturn
-) Impact of end of best practice funding

Attendees included representatives from the following companies: Efficient Frontier, GE Money, Guava, HSBC, Marie Curie Cancer Care, Net Media Planet, Ordnance Survey, Pentland, Post Office, Ptarmigan Media, Steak Media, The Search Works, VFC and WebTrends.

Topic Relevant Keywords

Paid, Search, PPC, SEM, sponsored, listings, Google, landing, page, optimisation, BPF.

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Paid Search Briefing October 2008" (151.6 kb .doc) »