Paid Search Briefing - March 2008

This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Paid Search (registration required).

The document contains the following:

-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Bidding tactics and efficiencies
-) Landing page optimisation and PPC ad copywriting
-) Keyword research and discovery
-) Research and measurement
-) Budget allocation and resourcing

Attendees included representatives from the following companies: Argos, BAA, Harvest Digital, Latitude, Liverpool Victoria, The Search Works (TradeDoubler), UIA Insurance, WebTrends.

Topic Relevant Keywords

Paid, Search, PPC, SEM, sponsored, listings, Google, keyword, research, landing, page, optimisation.

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Paid Search Briefing March 2008" (162.3 kb .doc) »