Paid Search Briefing - March 2007

This is a free 12-page briefing based on an E-consultancy roundtable about Paid Search held in March 2007 (registration required).

The document contains the following:

-) An overview of the UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Yahoo!'s launch of Panama platform
-) Landing page optimisation
-) Bid management technology
-) Quality of traffic on content networks
-) Budget allocation and resourcing

Attendees included representatives from the following companies: Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media.

Topic Relevant Keywords

Paid, Search, PPC, SEM, sponsored, listings, Google, Yahoo!, Panama

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Paid Search Briefing March 2007" (195.1 kb .doc) »