Online Retail 2007: Checkout Special
Overview
Author:
Dr Mike Baxter
Pages:
68
Features:
8 Sections of information and advice including
Design Patterns,
Recommendations and
References
About this Guide
Looking for the right balance between customer expectation and the retailer's own need to complete a transaction?
This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).
Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses.
The report examines checkout best practice in the context of the overall customer journey, drawing on Dr Baxter's expertise in both design and psychology.
Contents
- Introduction
- In the Mind of the Customer
- Proposition and Transaction
- The Checkout Process
- Design Patterns for Checkout
- Conclusions and Recommendations
- References
View the full Table of Contents in our free sample version.
Testimonials
“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”David Williams, E-commerce Manager, Charles Tyrwhitt
Related Resources
Our
Online Retail User Experience Benchmarks Guide is one of our best sources for pure user opinion on the retail experience.
Topic Relevant Keywords
retail, ecommerce, e-commerce, checkout, basket, cart, shopping, abandonment, design, pattern, process, transaction
Download
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Download "Online Retail Checkout Report 2007" (7.6 mb .doc) » Download "SAMPLE: Online Retail Checkout Report 2007" (468.5 kb .doc) »
