Online Reputation and Buzz Monitoring Buyer's Guide 2008
Overview
Author: Aliya Zaidi, Michelle Goodall and Linus Gregoriadis
Pages: 142 pages
Structure: Market trends and issues; tips and pitfalls; 16 profiles of suppliers offering technology and services relating to digital reputation monitoring.
Access: Subscriber access only. Free sample available. See download instructions at right.
About this Guide
This buyer's guide has been written for those who are looking for technology and services relating to
online reputation monitoring, with profiles of 16 leading suppliers.
The guide also provides detail on the issues and trends relating to
social media and "buzz" monitoring, as well as containing
tips and pitfalls for companies looking for the most suitable supplier.
Contents
Like all our buyer's guides, the report starts with a look at
trends in the marketplace.
Trends in this sector, covered in this report, include:- Proliferation of content and social media means technology holds the key to online brand monitoring.- Free tools become more widely available but vendors seek to add value to technology through human interpretation.- Companies seek to harness power of social media to improve products, services and perceptions of brand.- Importance of measurement and push for industry standards.The 16 suppliers profiled are:
Asomo, Attentio, Brandwatch, CyberAlert, Cymfony, FindAgent, iCrossing, Market Sentinel, Nielsen Online, Onalytica, Radian6, RepuMetrix, Reputica, StrategyEye, Techrigy, Trackur.
You can download the free sample to see the full list of contents.
Who is this Guide for?
The primary audience for this report is intended to be
digital marketers who utilise social media in their online campaigns,
market researchers as well as
online PR professionals. It is also intended to be a useful source of information for other interested parties, such as
agencies and vendors.
Topic Relevant Keywords
online, reputation, buzz, monitoring, tracker, social, media, PR, OPR
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