Online PR Briefing - September 2007

This is a free 11-page briefing based on E-consultancy's summer 2007 roundtable about Online PR (registration required).

The document contains the following:

-) Trends in Online PR
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers

Topics discussed included:

-) Identifying online influencers
-) How and when should brands participate online?
-) Measurement of online PR benefits and success
-) Who owns online PR and pays for it?

Attendees included representatives from the following companies: BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.

Topic Relevant Keywords

Online, PR, SEO, social, media, optimisation, forums, reputation, monitoring, brands

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Online PR Briefing September 2007" (195.6 kb .doc) »

 Download "Online PR Briefing September 2007" (169.3 kb .pdf) »