Online PR Roundtable Briefing - May 2008

This is a free 11-page briefing based on E-consultancy's May 2008 roundtable about Online PR (registration required).

The document contains the following:

-) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Defining Online PR
-) Benefits and costs for brands participating online
-) Measurement of benefits and success
-) Best practice, legal issues and ethics

Attendees included representatives from the following organisations: AstraZeneca, Cathay Pacific, Dell, Edelman, Estee Lauder, esure, Euler Hermes, Hotwire PR, Liberate Media, Microsoft, Post Office, Propellernet, RBI, Signet, TUI and Yell.

Topic Relevant Keywords

Online, PR, metrics, social, media, optimisation, forums, reputation, monitoring, brands

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