Online PR Briefing - April 2007

This is a free 12-page briefing based on an E-consultancy roundtable about Online PR held in March 2007 (registration required).

The document contains the following:

-) Trends in Online PR
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers

Topics discussed included:

-) What is Online PR?
-) Ownership of Online PR (i.e. which department or agency?)
-) Online PR and SEO - similarities and differences
-) Importance of Bloggers
-) Affiliates and Online PR
-) Brands and Forums

Attendees included representatives from the following companies: Auctioning4u, AXA PPP, Bigmouthmedia, British Council, BT, Conchango, Darryl Willcox Publishing, Direct Line, Fresca, FT, Headstream, Immediate Future, Motley Fool, Net-A-Porter, Red Consultancy, The Communications Store.

Topic Relevant Keywords

Online, PR, SEO, social, media, optimisation, forums, reputation, monitoring, brands

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Online PR Briefing April 2007" (297 kb .doc) »