Online Marketing Masterclasses 2005 - Presentations

"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.

There were presentations from the following:

• Dave Mutton - Third Aspect
• Mirko Behnert - Avis
• Louis Wahl - BCA
• Neil Mason - Applied Insights
• Russell Gould - MyTravel
• Ian Jindal - Littlewoods/Shop Direct Group
• Dave Chaffey - Marketing Insights
• William Reeve - Video Island
• Jeremy Tapp - Magicalia

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Third Aspect - Online Marketing Masterclasses 2005 » ACQUISITION: Dave Mutton, Founder, Third Aspect Dave Mutton founded consultancy Third Aspect in 2004. Dave has been working in offline retailing since 1980 and in online retailing for over 10 years. His previous roles include: Group Promotions Manager for Dillons Bookstores Head of Business Development for Amazon.co.uk Head of Commerce for Yahoo Europe COO of StoryCode.com (still active).....

 

Avis - Online Marketing Masterclasses 2005 » ACQUISITION: Mirko Behnert, European E-commerce Manager, Avis Avis Group is a leading car rental company in Europe, Africa, the Middle East and Asia, operating under an exclusive licence via the globally recognised Avis and Budget brands. Mirko has been working in the European online travel industry since 1998. Initially working at a small Internet start-up company in Germany he then became a founding member at ebookers.com. He lead the team to design and launch the original ebookers.com .....

 

BCA - Online Marketing Masterclasses 2005 » ACQUISITION: Louis Wahl, Head of Interactive, BCA Interactive (bol.com, booksdirect.co.uk etc.) BCA, wholly owned by Bertelsmann, has a turnover of over £100 million a year, with more than 2 million members across 20 clubs. With an annual marketing and advertising spend of £60 million, the company is one of the UK's largest direct marketing organisations. Louis heads up BCA Interactive which leads the e-commerce activity of the clubs, with over 90 individual Club web sites. Many can be fo.....

 

Applied Insights - Online Marketing Masterclasses 2005 » CONVERSION: Neil Mason, Co-founder, Applied Insights Neil Mason is a partner at Applied Insights, providing analytical solutions to e-channel businesses. Neil has been using analytics in the online channel for over 4 years having previously been Chief Marketing Officer at QXL. At QXL managed the challenges of developing the consumer proposition, optimising the onsite user experience and maximising the value and loyalty of the customer base. Before QXL Neil had a variety of operational.....

 

MyTravel - Online Marketing Masterclasses 2005 » CONVERSION: Russell Gould, Director of Digital Marketing, MyTravel Plc UK (Going Places, Airtours, Cresta, Tradewinds, MyTravel.com etc.) MyTravel is one of the UK's leading holiday and leisure groups, incorporating big holiday names such as Airtours, Aspro, Escapades, Panorama and Manos all of which can be booked online at mytravel.com. Before joining MyTravel to head up the group's digital marketing, Russell was Head of E-commerce at Bradford & Bingley, coming from Product Development.....

 

Littlewoods/ShopDirect Group - Online Marketing Masterclasses 2005 » CONVERSION: Ian Jindal, Group E-commerce Director, Littlewoods / ShopDirect Group (Littlewoods, LXDirect, Additions Direct, Kays, Great Universal, abound, Choice, Innovations etc.) Littlewoods and ShopDirect Group turnover more than £3bn per annum. As well as being leading multi-channel retailers, Shop Direct is the UK's largest online fashion retailer with online sales of £100m+. Ian is Group E-commerce Director for Littlewoods and ShopDirect Group. Formerly Ian was Head of Online Opera.....

 

Marketing Insights - Online Marketing Masterclasses 2005 » RETENTION: Dave Chaffey, BSc, PhD, MCIM, MD - Marketing Insights Dave Chaffey is a specialist Internet marketing trainer and consultant who over the past 8 years, has helped navigate companies including 3M, BP, HSBC and Tektronix through the e-marketing maze. He has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have "helped shaped the future of marketing". Dave has written several best-selling e-business books including Internet Marketing: Strategy, Imp.....

 

Video Island - Online Marketing Masterclasses 2005 » RETENTION: William Reeve, COO, Video Island / ScreenSelect Video Island delivers unlimited DVD subscription services through both its ScreenSelect.co.uk brand, which is distributed by the likes of Boots, Comet, Virgin Megastore, Toys R Us, Dixons and Currys as well as by operating fully integrated DVD subscription services for some of the UK's largest national brands such as Tesco, ITV, MSN and easyGroup. William Reeve co-founded ScreenSelect.co.uk with Alex Chesterman in 2003 as they be.....

 

Magicalia - Online Marketing Masterclasses 2005 » RETENTION: Jeremy Tapp, Co-Founder and MD, Magicalia Group (sites include: RunnersWorld.co.uk, DigitalCameraMagazine.co.uk, GOLFmagic.com, BIKEmagic.com, AVReview.co.uk, ThinkBaby.co.uk etc.) Founded in 1999, Magicalia is now the UK's leading online publishing group. Magicalia owns a portfolio of market-leading own brand sites and publishes community websites for a blue-chip list of media clients. Magicalia also operates an e-commerce platform for 19 specialist mail-order retail clients w.....