Marketing Insights - Online Marketing Masterclasses 2005

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Online Marketing Masterclasses 2005 - Presentations » On 16th November 2005 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Mutton - Third Aspect - Mirko Behnert - Avis - Louis Wahl - BCA - Neil Mason - Applied Insights - Ian Jindal - Littlewoods/Shop Dir.....

Dave Chaffey, BSc, PhD, MCIM, MD - Marketing Insights
Dave Chaffey is a specialist Internet marketing trainer and consultant who over the past 8 years, has helped navigate companies including 3M, BP, HSBC and Tektronix through the e-marketing maze.

He has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have "helped shaped the future of marketing".

Dave has written several best-selling e-business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing.

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