BCA - Online Marketing Masterclasses 2005

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Online Marketing Masterclasses 2005 - Presentations » On 16th November 2005 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Mutton - Third Aspect - Mirko Behnert - Avis - Louis Wahl - BCA - Neil Mason - Applied Insights - Ian Jindal - Littlewoods/Shop Dir.....

Louis Wahl, Head of Interactive, BCA Interactive (bol.com, booksdirect.co.uk etc.)

BCA, wholly owned by Bertelsmann, has a turnover of over £100 million a year, with more than 2 million members across 20 clubs. With an annual marketing and advertising spend of £60 million, the company is one of the UK's largest direct marketing organisations.

Louis heads up BCA Interactive which leads the e-commerce activity of the clubs, with over 90 individual Club web sites. Many can be found under the umbrella www.booksdirect.co.uk. BCA Interactive is also responsible for bol.com. Prior to BCA, Louis was Internet Manager for Waterstones.

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