Avis - Online Marketing Masterclasses 2005
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 Online Marketing Masterclasses 2005 - Presentations »
On 16th November 2005 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".
We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.
There were presentations from the following:
- Dave Mutton - Third Aspect
- Mirko Behnert - Avis
- Louis Wahl - BCA
- Neil Mason - Applied Insights
- Ian Jindal - Littlewoods/Shop Dir..... |
ACQUISITION: Mirko Behnert, European E-commerce Manager, Avis
Avis Group is a leading car rental company in Europe, Africa, the Middle East and Asia, operating under an exclusive licence via the globally recognised Avis and Budget brands.
Mirko has been working in the European online travel industry since 1998. Initially working at a small Internet start-up company in Germany he then became a founding member at ebookers.com. He lead the team to design and launch the original ebookers.com website in August '99 and then roll out localised versions in more than 10 countries across Europe. Currently he is E-commerce Manager EMEA for Avis Europe and in charge of defining the overall online marketing strategy and driving consumer business direct.
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