Online Marketing Masterclasses 2006 - Presentations

On 22nd November 2006 E-consultancy ran a 1 day event:
Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online.

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.

There were presentations from the following:

• Caroline McGuckian, LBi (formerly Wheel)
• Andrew Harding, The Carphone Warehouse
• Fiona Paice, Alliance & Leicester
• Bryan Eisenberg, Future Now Inc.
• Avinash Kaushik, Intuit
• Marko Balabanovic, lastminute.com
• David Hughes, Non-Line Marketing
• Chris Poad, Otto UK
• Paul Say, HSBC

The day was sponsored by search marketing innovationists Efficient Frontier.

Download the presentations as a Zip file or download presentations individually by following the links below.

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Zip of all nine Masterclasses presentations" (67.7 mb .zip) »

Below are the individual files if you just want to download selected items.
 

Acquisition: Keynote » Caroline McGuckian, Media Director, LBi (formerly Wheel).....

 

Acquisition: Case Study 1 » Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse.....

 

Acquisition: Case Study 2 » Fiona Paice, Senior eMarketing Manager, Alliance & Leicester.....

 

Conversion: Keynote » Bryan Eisenberg, CEO, Future Now Inc......

 

Conversion: Case Study 1 » Avinash Kaushik, Director of Web Research & Analytics, Intuit (Quickbooks, Quicken etc.).....

 

Conversion: Case Study 2 » Marko Balabanovic, Director of Personalisation & lastminute.com labs manager, lastminute.com.....

 

Retention & Growth: Keynote » David Hughes, Strategic Consultant, Non-Line Marketing.....

 

Retention & Growth: Case Study 1 » Chris Poad, Head of E-commerce, Otto UK (Freemans, Grattan etc.).....

 

Retention & Growth: Case Study 2 » Paul Say, Head of E-marketing, HSBC (inc. firstdirect, HSBC, M&S Money, Marbles etc.).....