Warner Bros - Online Marketing Masterclasses 2004
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 Online Marketing Masterclasses 2004 - Presentations »
On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".
We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.
There were presentations from the following:
- Dave Chaffey, MD, Marketing Insights
- Martin Aylward, E-Business Consultant, MORE TH>N
- Lawrence Merritt, European Search Engine Market..... |
Barney Loehnis of Warner Bros' presentation at E-consultancy's 2004 Online Marketing Masterclasses.
Barney Loehnis, Director of Europe at Warner Bros Online, explains in this 30-slide presentation how they go about retaining and growing their online customer base in the field of entertainment marketing.
Barney talks through Warner Bros approach to: Life Cycle Planning, Integrated Marketing, CRM, Long term and Cross Promotion, Extending your reach.
Barney explains in detail what role the internet plays in the marketing of a typical film release and the opportunities that exist for using interactive media to develop relationships with film-goers beyone single campaigns.
Barney also details Warner Bros experiences, and results, with: viral marketing, community, e-mail marketing and desktop communication.
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