TUI - Online Marketing Masterclasses 2004

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Online Marketing Masterclasses 2004 - Presentations »
On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Chaffey, MD, Marketing Insights - Martin Aylward, E-Business Consultant, MORE TH>N - Lawrence Merritt, European Search Engine Market.....

Sandra Leonhard of TUI's presentation at E-consultancy's 2004 Online Marketing Masterclasses.

TUI includes leading UK travel brands such as Thomson Holidays and Lunn Poly. In this 19-slide presentation their Head of New Media Development explains how they go about improving online conversion.

Specifically Sandra gives case studies detailing the effectiveness of usability, email, and changes to site content and presentation, in improving online conversion rates.

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