Jim Sterne - Online Marketing Masterclasses 2004

Jim Sterne's 77-slide keynote presentation at E-consultancy's 2004 Online Marketing Masterclasses.

Jim's presentation focuses on how to retain customers online and grow their loyalty and custom. The main topics Jim covers are: Customer Centricity, Usability, Customer Service, Measuring Your Success and Customer Care.

Jim's presentation includes numerous real-world examples and case studies.

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