Neil Mason - Online Marketing Masterclasses 2004

This publication also belongs to the following group of files

Online Marketing Masterclasses 2004 - Presentations »
On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Chaffey, MD, Marketing Insights - Martin Aylward, E-Business Consultant, MORE TH>N - Lawrence Merritt, European Search Engine Market.....

Neil Mason's 64-slide keynote presentation at E-consultancy's 2004 Online Marketing Masterclasses on how to convert customers online.

Neil's presentation examines the latest issues, challenges and opportunities for online conversion, provides a framework for optimisation and looks at the tools at your disposal to get customers doing more of what you want on your site.

Specific topis that Neil addresses in this comprehensive presentation include: how to optimise your conversion funnel, customer journey mapping, web analytics and metrics, visitor segmentation, user behaviour measurement, split A/B testing etc.

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

Download "Neil Mason - Online Marketing Masterclasses 2004" (2.7 mb .ppt) »