Dave Chaffey - Online Marketing Masterclasses 2004
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 Online Marketing Masterclasses 2004 - Presentations »
On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".
We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.
There were presentations from the following:
- Dave Chaffey, MD, Marketing Insights
- Martin Aylward, E-Business Consultant, MORE TH>N
- Lawrence Merritt, European Search Engine Market..... |
Dr. Dave Chaffey's 60 slide keynote presentation at E-consultancy's 2004 Online Marketing Masterclasses on Online Customer Acquisition.
Dave starts by looking at the strategic framework and processes required for effective online marketing optimisation. He then proceeds to examine the case for online marketing and how to optimise the marketing mix.
There follows a section on online marketing automation showing how you can use software to automatically manage and improve campaigns through techniques such as behavioural targeting and personalisation.
Dr Chaffey then looks at the latest best practices for: pay per click (PPC) search engine marketing, viral marketing, affiliate marketing, online PR, big management, interactive advertising, e-mail marketing.
The final section looks at the power of an integrated marketing campaign from 3M.
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