BT - Online Marketing Masterclasses 2004

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Online Marketing Masterclasses 2004 - Presentations »
On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Chaffey, MD, Marketing Insights - Martin Aylward, E-Business Consultant, MORE TH>N - Lawrence Merritt, European Search Engine Market.....

Helen Taylor of BT's presentation at E-consultancy's 2004 Online Marketing Masterclasses.

Helen Taylor, Head of Site and Applications at BT explains how they have gone about improving conversion rates on BT.com using techniques such as journey path analysis.

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