Mobile Marketing - Roundtable Briefing, June 2007

This is a free 10-page briefing based on an E-consultancy roundtable about Mobile Marketing held in 2007 (registration required).

The document contains the following:

-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources

Topics discussed included:

-) Best practice and case studies
-) Maturity of mobile marketing and role in multi-channel mix
-) Consumer use of mobile internet
-) Mobile search
-) Spam and bad practice

Attendees included representatives from the following companies: E-consultancy, Incentivated, Kodime, New Media Edge and Sponge.

Topic Relevant Keywords

Mobile, marketing, operators, SMS, texting

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