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Conversion: Case Study 2


Marko Balabanovic, Director of Personalisation & lastminute.com labs manager, lastminute.com

At lastminute.com (now the European arm of Travelocity) Marko is heading up a new "lastminute.com labs" innovation team as well as developing personalisation and recommendation systems for the consumer travel and entertainment market. In the last few years he has helped set up a couple of startups in London: Cellectivity, creating m-commerce mobile phone applications from existing web e-commerce sites using web wrapper technology, and flutter.com - now Betfair, the world's first and still biggest person-to-person betting exchange.

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