Online Marketing Benchmarks: Setting realistic goals and how to achieve them
The online marketing industry is awash with debate about what to measure and how, yet there is a paucity of facts showing what response others get, and thus what you can expect to achieve for different activities. This report fills that gap by pulling current results from a wide range of companies and case histories.
Where possible the figures show a range of results that different businesses regularly achieve. This will be particularly valuable for marketers who are planning new activity and want to check the assumptions on which they are building their business model.
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free sample for the full Table of Contents and example metrics with benchmarks. The report covers a wide range of metrics under User Behaviour, Sales and Marketing Performance, Site Performance categories.
Topic Relevant Keywords
benchmarks, statistics,
metrics, online marketing, stats, web
metrics, analytics, conversion, response, loyalty
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