Linking Matters: How To Create An Effective Linking Strategy To Promote Your Web Site

An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to increasing the flow of valuable traffic to your site by following a sound linking strategy.

We expect linking to become an increasingly valued part of the overall (e-)marketing mix, so recommend you read this paper and follow up via the many further resources suggested in it. You can also find out more about linking at the accompanying web site at http://www.linkingmatters.com

The contents are as follows:

1. Introduction
2. Why Linking is Important
3. What is a linking strategy?
4. Some Linking Myths
5. Step-by-Step Linking Strategy - Part One
6. Step-by-Step Linking Strategy - Part Two
7. Step-by-Step Linking Strategy - Part Three
8. Calculating ROI
9. Web References
10. Our Linking Strategy

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