Future of Online - Roundtable Briefing, May 2007

This is a free 9-page briefing based on an E-consultancy roundtable about the Future of Online held in 2007 (registration required).

The document contains the following:

-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Search Marketing
-) Mobile Search
-) Behavioural Marketing and Targeting
-) Barriers to Online Advertising Growth
-) Atomisation, Distribution and Reconfiguration

Attendees included representatives from the following companies: AKQA, BCA, COI, Conchango, DNA, Esure, Interactive Marketing Works, Legal and General, Neutralize, RBI and Steak Media.

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