Extending Entertainment Brands into the Digital Space
An
83 slide strategic study into how entertainment brands can best exploit the interactive digital channels.
Commissioned by E-consultancy and authored by Claudio Cocorocchia, formerly at Sony, this study contains comprehensive research, information and commercial insight, including
2 case studies:
Sony Pictures Entertainment and
Celador.
Based on Claudio's years of experience in business development, licensing and marketing at Sony, this study addresses key strategic issues and opportunities facing entertainment brands, such as:
- The threat of cannibalisation of existing distribution businesses
- Intellectual property rights management
- Control over the quality of the consumer experience
- Opportunities for branded entertainment through mobile, broadband, embedded PC applications etc.
- New opportunities for interactivity e.g. Interactive TV, teletext and In-Flight Entertainment
- Resourcing for the new skills and business practices required
- Deciding which business models work best
These are all given a real world focus with the two in-depth, 20 slide, case studies on Sony and
Celador, examining their approaches and successes.
Download the free sample below for summary findings and a more detailed table of contents.
Topic Relevant Keywords
entertainment, brands, Sony, Celador, mobile, internet, iTV, music, film, TV, broadband
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