Email Marketing Industry Census 2008
The second annual
Email Marketing Industry Census, sponsored by
Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted and issues affecting the industry such as deliverability.
The
report findings are divided into the following sections:
-) Approach to Email Marketing
-) Extent of Email Marketing Activity, Budget and Return on Investment.
-) Email Practices
-) Issues and Barriers to Effective Email Marketing.
The 52-page 2008 census report contains three pages of
new recommendations to help organisations make the best use of email.
Highlights from the findings include:
-) Email's share of the digital marketing budget has gone up from an average of 19% in 2007 to 23% in 2008.
-) Almost two thirds of company respondents (63%) rate email as either "excellent" or "good" for return on investment.
-) 57% of email marketers say their organisations undertake regular list cleansing.
-) The majority of organisations are not systematically sending out email based on triggers such as abandoned shopping carts and date notifications.
You can download a sample of the report (below) to learn more.
Topic Relevant Keywords
Email, marketing, census, ROI, ESP, deliverability, benchmarks, Adestra
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "SAMPLE Email Marketing Census 2008" (430.1 kb .doc) » 
Download "Email Marketing Census 2008 (.doc)" (2.7 mb .doc) »
Download "Email Marketing Census 2008 (.pdf)" (4.1 mb .pdf) »
