Email Marketing Buyer's Guide 2005
Editor's Note: The
2006 Email Marketing Buyer's Guide is now available.
This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or that want to send out) regular emails. It includes 14 vendor profiles from suppliers that E-consultancy believes are among the best in the UK.
Email marketing remains a big area of focus for marketers as newsletters and alerts can help boost customer acquisition, retention and brand loyalty. But are you making the most of email as a communication channel?
The report also features a SWOT analysis for the sector, market research and growth forecasts, trends and issues and tips on best practice email marketing. A vendor matrix is also included, so you can quickly identify companies that offer the services you need.
The email services checklist uses the following criteria: Full Service, ASP, Off-the-shelf software solution, Strategy and Campaign Planning, Design and Copy, List Provision, Data Management, Data cleansing, Dedupe and Validation, Broadcast, Data Capture Services, Tracking, Reporting, Data Analysis, Event-triggered messaging, Sequence Messaging, Dynamic Content Solutions, Personalisation, Flash, Video and Audio.
The 14 suppliers profiled are:
- - Digital Impact
- - DoubleClick
- - e-Dialog UK
- - E-mail Marketing Solutions
- - Email Reaction
- - Emailcenter UK
- - Emailvision
- - ExactTarget
- - Frontwire
- - Mediaplex
- - Newsweaver
- - Premiere Global Services
- - Responsys
- - Silverpop
If you're looking to make the most of your email marketing then download this 119-page guide. It costs £79 or is free to subscribers.
*A 16-page sample is available below for non-subscribers. Check it out! Remember that £99 buys you individual access to *all* of our reports.
Snippet:
Trends within this market include: Strong spending on e-mail marketing solutions in industries including media & publishing, e-commerce, retail, travel/leisure, financial services, technology and B2B professional services; Growth of value-added services such as strategy development, copy-writing and branding as basic e-mail delivery becomes commoditised; Increased understanding of how effective and strategic e-mail marketing can maximise lifetime customer value.
Topic Relevant Keywords
e-mail, email, marketing, solutions, vendor, buyers, provider, technology, platform, delivery, services, online, tools
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