Email Marketing Roundtable Briefing, October 2007

This is a free 12-page briefing based on an E-consultancy roundtable about Email Marketing which was held in 2007 (registration required).

The document contains the following:

-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources

Topics discussed included:

-) Customer data and integration
-) Delivery and reputation management
-) Other challenges and issues

Attendees included representatives from the following organisations: CT Shirts, e-Dialog, ExactTarget, National Savings and Investments, Neolane, RedEye and Prudential.

Topic Relevant Keywords

Response, deliverability, customer, ESPs

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 Download "Email Marketing Briefing October 2007" (139.3 kb .doc) »