Email Marketing - Roundtable Briefing, October 2006

This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).

The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.

Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.

Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet.

Topic Relevant Keywords

email, marketing, deliverability, re-engagement, roundtable, event, strategy, measurement, goodmail, sender, score, certified, segmentation

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