Email Marketing - Roundtable Briefing, May 2007

This is a free 10-page briefing based on an E-consultancy roundtable about Email Marketing held in 2007 (registration required).

The document contains the following:

-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources

Topics discussed included:

-) Response rates, deliverability and unsubscribes
-) Customer data and integration
-) Fully managed service, ASP or in-house system?

Attendees included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal and General, Prudential, Signet, Silverpop, Time Magazine.

Topic Relevant Keywords

Response, deliverability, customer, ESPs

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Email Marketing Briefing May 2007" (166.9 kb .doc) »