Email Marketing Roundtable Briefing (April 2006)
An eight-page briefing that provides an overview of the roundtable discussion we had recently on the evergreen subject of
email marketing.
Attendees included internet marketing experts from the following organisations: BAA, Charles Tyrwhitt Shirts, e-Dialog, Epsilon Interactive, Facultas, Haynet, Keymail Marketing, National Express, Silverpop and Tesco.
We talked about the following subjects:Improving email deliverability, Bonded Sender, soft and hard bounces, safe sender lists, resourcing and outsourcing, metrics and measurement, and integrating email marketing with web analytics.
To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com).
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