Online Ad Serving Buyer's Guide 2008 | About

About this content...

Title:	Online Ad Serving Buyer's Guide 2008
Type:	Publication / Report
Published:	8 January 2008

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More info on 'Online Ad Serving Buyer's Guide 2008'

Online Ad Serving Buyer's Guide 2008 - E-consultancy, E-consultancy, January 2008

Overview

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 105 pages
Structure: Market trends and issues, 10 vendor profiles

About this Guide

This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 10 leading suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology platform.

- Strength of online advertising market drives demand for ad serving technology.
- Acquisitions increase potential for integrated solutions, but sector consolidation raises concerns about data privacy and effect on competition.
- Behavioural targeting enables publishers to optimise inventory.
- Advertisers continue to push for improved measurement and planning tools.
- Publishers seek enhanced optimisation functionality.

The 10 suppliers profiled are:

24-7 Real Media, Adify, ADTECH, Atlas, DoubleClick, Mediaplex, OpenX, PositiveFeedback, RedEye, TradeDoubler.

You can download the free sample to see the full list of contents.

Who is this Guide for?

It is primarily aimed at publishers, agencies and advertisers who are looking for an ad serving platform or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Related Resources

We have also published an Online Advertising Networks Buyer's Guide 2007.

Topic Relevant Keywords:

online, ad, serving, publishers, advertisers, behavioural, targeting.

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer: