Travel Website Benchmarks 2007 | About

About this content...

Title:	Travel Website Benchmarks 2007
Type:	Publication / Report
Published:	3 September 2007

1. How much does it cost to access?
See access options to the right. Everything's free to subscribers or you can pay as a one-off.

2. What do I get if I pay as a one-off?
You get access to this publication for download for a period of 1 week after purchase.

3. Are there free samples?
See below for samples and more info.

4. I've still got questions...
Call us on +44 (0)20 7681 4052 or e-mail contact us

2 Access Options

If you really only want this piece of content you can pay for it as a one-off charge:

$299

Purchase »

Get access to ALL our content and reports for an entire year, plus other services.

$389

Why Subscribe? »
Buy a subscription »

"My first port of call when I'm looking for my expert alter ego."
Barney Loehnis, European Director of Business Development, Warner Bros

Free sample of 'Travel Website Benchmarks 2007' ...

Download:
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

Download "SAMPLE: Travel Website Benchmarks 2007" (793.6 kb .doc) »

More info on 'Travel Website Benchmarks 2007'

Travel Website Benchmarks 2007 - Adam Goodvach, Chris Lake, E-consultancy, September 2007

About this Guide

This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice.

By taking elements of tourism-related Customer Experience Benchmarks and bringing examples of best practice from current websites, this report should stimulate ideas on how a website can be adapted to provide a better customer experience.

No reader is likely to agree with all the opinions contained in this report but its value will be in initiating a discussion about what best practice is from the customer’s perspective.

The Customer Experience Benchmarks covered in this report include:
• Travel Agent Customer Experience Benchmarks (830+ Criteria)
• Airline Customer Experience Benchmarks (640+ Criteria)
• Car Rental Customer Experience Benchmarks (360+ Criteria)
• Hotel Aggregators Customer Experience Benchmarks (380+ Criteria)

The term for what is sold by each type of tourism website is referred to throughout as a ‘Travel Product’. This generic term encompasses the whole range of travel products sold including holiday packages, airline tickets, rental cars and hotels rooms whether they are booked from a website dedicated to that product (i.e. a hotel aggregator) or a website selling multiple products (i.e. an airline website which also sells hotel rooms).

The report focuses on the process of searching, deciding on and purchasing a travel product. These elements are the most fundamental for tourism websites.

Download:

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer: