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More info on 'Online Retail 2007: Checkout Special'
Online Retail 2007: Checkout Special - Dr Mike Baxter, E-consultancy, June 2007
Overview
Author:
Dr Mike Baxter
Pages:
68
Features:
8 Sections of information and advice including
Design Patterns,
Recommendations and
References
About this Guide
Looking for the right balance between customer expectation and the retailer's own need to complete a transaction?
This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).
Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses.
The report examines checkout best practice in the context of the overall customer journey, drawing on Dr Baxter's expertise in both design and psychology.
Contents
- Introduction
- In the Mind of the Customer
- Proposition and Transaction
- The Checkout Process
- Design Patterns for Checkout
- Conclusions and Recommendations
- References
View the full Table of Contents in our free sample version.
Testimonials
“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”David Williams, E-commerce Manager, Charles Tyrwhitt
Related Resources
Our
Online Retail User Experience Benchmarks Guide is one of our best sources for pure user opinion on the retail experience.
Topic Relevant Keywords:
retail, ecommerce, e-commerce, checkout, basket, cart, shopping, abandonment, design, pattern, process, transaction
Download:
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "SAMPLE: Online Retail Checkout Report 2007" (468.5 kb .doc) »
