More info on 'A Structured Approach To SEO'
A Structured Approach To SEO - Dave Chaffey, Chris Lake, Ashley Friedlein, E-consultancy, May 2006
This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases.
Written for marketers but containing enough practical advice and examples to help inform techies, this guide is well worth a read if you need to re-evaluate your SEO strategy, or are devising a new one.
So what’s contained within?Classic approaches to SEO
Improving index inclusion
Revise site architecture and linking strategy
Internal linking strategy including creation of link-rich pages
Links from standard navigation
Links from ancillary navigation (footers)
Links from document listings
Sitemaps
Body copy and image links
Links between different sites owned by a brand
External link-building
Improve page template effectiveness
Improve SERPS effectiveness
What determines the effectiveness of your call-to-action within the SERPs?
Influencing click behaviour
Refine SEO for homepage and other key pages
Creation of themed pages for target keyphrases
Doorway pages
Other types of content which may help SEO
Partitioning of existing content between different pages
Optimization of other existing pages
Deciding which existing pages to optimize
Download it now, or, see our full
Search Engine Optimization (SEO) – Best Practice Guide for this report (contained within) and other comprehensive information on search marketing.
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