More info on 'SEO Guide - Index Inclusion and Coverage'
SEO Guide - Index Inclusion and Coverage - Dave Chaffey, Chris Lake, Ashley Friedlein, E-consultancy, May 2006
Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to
Index Inclusion and Coverage, which is key to search engine visibility.
We investigate
site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your
search visibility, if your website is featured on all of the search engines).
The easiest way to think about this is the opportunity cost of
NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world
(yup, that's typically Google). Or maybe you just can't get your foot in the door?
We'll see that there are various reasons why
Google Death might occur, from
duplicate content to poor
domain management. If you are struggling to index your website, then this report will help you with troubleshooting.
This 50-page report looks at the following subjects:- An overview of how search engines work
- How often do search engines update their index and algorithms?
- Site submission to search engines
- Which search engines to target?
- Site submission approach
- Google Sitemaps
- What is index coverage? Why is it important?
- Evaluating index inclusion
- Duplicate content penalty
- Evaluate site indexing activity
- Excluding pages and links from the site index
- Domain strategy
- Managing domain names
- Unifying different domain versions including canonicalization
- Themes per domain
- Geolocation
- Domain hijacking
- Time-related aspects of search index inclusion
- The Google “sandbox effect”
- Content freshness
- Content or domain longevity
- Content and link velocity
- Site migration
- Dynamic content
- Avoiding problems with Session IDs
- Glossary
Download this report to quickly understand how Index Inclusion and Coverage impacts on SEO success. And then you can brief
your techies, content owners and agencies, to help them implement best practice.
Topic Relevant Keywords:
SEO, SEM, search, engine, Google, death, ranking, optimisation, optimization, domain, strategy, duplicate, content, penalities, index, inclusion, submission
Download:
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
