More info on 'SEO Guide - On-page Optimization'
SEO Guide - On-page Optimization - Dave Chaffey, Chris Lake, Ashley Friedlein, E-consultancy, May 2006
Taken from E-consultancy's
Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand
On-page Optimization, aka
How To Boost Google Rankings By Writing Effective Web Pages.
Your SEO strategy
must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users.
This 53-page report tackles the following areas:- What is on-page optimization? Why is it important?
- Who should coordinate on-page optimization?
- Selecting keyphrases for optimization
- Occurrence of keyphrase in page body copy
- Keyword frequency, density and document length
- Keyphrase position on page
- Keyword synonyms
- Homepage keyphrase relevance
- Page markup factors
- Standards adoption
- Title tags
- Meta name tags
- Headings
- Keyword formatting
- Hyperlinks
- Image tag ALT attributes
- Re-structuring pages with HTML code
- Reducing content by removing code to separate files
- Optimizing Flash sites
- Noscript tags
- Framed sites
- Document-level keyphrase factors
- Keyphrase(s) within domain name
- Keyphrase(s) within document filename
- Non HTML document types
- Glossary
Download this report to quickly understand how
On-page Optimisation affects your SEO strategy, then brief your
techies,
content owners and
agencies, to help them implement best practice SEO techniques.
Topic Relevant Keywords:
SEO, SEM, search, engine, Google, ranking, keyphrase, keywords, optimisation, optimization, on-page, page, bold, formatting, markup, italics,
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