More info on 'HTML Email Design Tips for Hotmail, Yahoo, Outlook, Lotus Notes and AOL'
HTML Email Design Tips for Hotmail, Yahoo, Outlook, Lotus Notes and AOL - Emailcenter, E-consultancy, February 2005
A how-to guide containing HTML email design guidelines for the most popular email clients, including Hotmail, Yahoo, Lotus Notes, AOL and Outlook.
More than half of all HTML emails sent by B2C companies are not displayed as intended in recipients inboxes, according to proprietary research. This occurs, as the sender does not take into account the limitations of popular email clients when it comes to rendering HTML.
This has a considerable impact on the sender including:
Negative perceptions of the senders brand from recipients
An increase in the churn rate of the newsletter list with increased numbers choosing to unsubscribe
A higher risk of being reported as SPAM from disillusioned customers who cannot read the email
Lost revenue
This briefing explains the limitations of email clients in rendering HTML messages including:
A general overview of best practice
Specific information on the main email clients including Hotmail, Yahoo, Lotus Notes and AOL
Available design workarounds to ensure your message is displayed correctly without losing the desired look and feel of the email message
Four suggestions to help you overcome these limitations
Who is this briefing for?
This briefing is of a relatively technical nature. Many of the issues are technical HTML issues that can only be answered with a technical answer. Therefore this briefing will be suitable for:
Marketers who want to learn about the potential issues they have with their HTML templates and the limitations of email clients
Web designers who have a requirement to design HTML email templates
Marketers who need to brief a designer on their requirements or are building a specification document for their HTML template
Download:
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
