About this content...

Title: Proven Online Subscription Sales Tactics: 32 Case Studies & 25 Tactics to Get More Paid Subscribers
Type: Publication / Report
Published: 1 January 2003

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More info on 'Proven Online Subscription Sales Tactics: 32 Case Studies & 25 Tactics to Get More Paid Subscribers'

Selling Subscriptions
Proven Online Subscription Sales Tactics: 32 Case Studies & 25 Tactics to Get More Paid Subscribers - Anne Holland, ContentBiz, 2003

For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 hours of publisher interviews to learn from the horse's mouth what works and what doesn't, including:

1. Setting prices for subscriptions
2. Converting free readers into paid subscribers
3. Renewing more subscribers

This special report includes marketing data and practical advice from 16 business-to-business subscription sellers and 16 business-to-consumer and investor subscription marketers from niche business sites to the likes of WSJ.com and FT.com.

Get practical answers to your toughest subscription marketing questions:

  • How much of the content on my site should be free, and how much should I put behind the paid-only wall?
  • How can I spreadsheet out the bell-curve in estimated sales when I first take a publication from free to paid? How can I project later sales?
  • Which specific marketing tactics - site tours, free-gift-with-order, 15-day trials, etc. - really work, and how can I make them work harder for me?
  • What are realistic expectations when it comes to campaign response rates?
  • How can I position my content so it appears to be radically more worthwhile than free content on the Web?
  • What sort of drop-off over time should I expect for month-to-month subscribers?
  • How can I design my site so more visitors convert into buyers

Table of Contents:

  • Part I: Top 3 Tactics to Improve Your 2003 Subscription Sales
  • Part II: 7 Useful How-to Articles on Selling Subscriptions Online
  • Part III: 16 Best of ContentBlog on Selling Subscriptions Online
  • Part IV: 16 Case Studies about Selling Online Subscriptions to Business Executives and Entrepreneurs
  • Part V: 15 Case Studies about Selling Online Subscriptions to Consumers
  • Part VI: Useful Summaries from ContentBiz Subscription Sales Summits


Topic Relevant Keywords:

Subscriptions, Subscribers, Online Content, Membership, Members, Publishing, Charging for Content, Editorial

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