More info on 'Email Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales'

Email Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales - Dr Russell Potter, Email Marketing Solutions, 2002
These 42 pages represent an excellent and thorough guide to the world of email marketing from an expert in his field. It is full of invaluable top tips, helpful check lists and a useful appendix of resources. If you've ever wondered about text vs. HTML e-mails, how to track responses, how to optimise e-mail content, when to send them, autoresponders, list management etc. then download and read this. This guide is normally paid for, so thanks to Russell for sharing it with us for free.
Snippet:
... Marketing by email will save you money, drive traffic to your website, build customer loyalty, increase brand awareness, create sales, and increase your profits. It's not unusual for email campaigns to get 5%-15% (or even 50%!) response rates ...
Topic Relevant Keywords:
Email marketing; E-mail; Email Campaigns; E-Marketing Solutions; Brand Awareness, Customer Loyalty, Email Response Rates.
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