David has been working in the digital marketing field for over 10 years, initially as the New Media Development Manager at Claritas (now Acxiom), and then for 6 years as a Strategic Consultant at Emailvision. Before this he was the Data Acquisition Manager for Claritas Group Operations developing high-volume off-line consumer survey programmes across Europe. He is a member of the IDM Digital Marketing Council, the senior Email Marketing lecturer for the Institute of Direct Marketing and works with the Direct Marketing Association on a range of email marketing industry issues.