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Conversion: Case Study 1


Avinash Kaushik, Director of Web Research & Analytics, Intuit (Quickbooks, Quicken etc.)

Avinash is responsible for the business, technical and strategic elements of the research and analytics platform that supports decison making for Intuit’s 60+ e-commerce and non-ecommerce websites. Prior to joining Intuit in 2003 Avinash’s professional career focused on Decision Support Systems at Fortune 500 companies such as DirecTV Broadband, Silicon Graphics and DHL in Asia, Middle East and the US.

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