Affiliate Marketing - Roundtable Output

Online retailers can generate substantial sales by adopting an affiliate marketing strategy, but the process can appear daunting if you haven't yet implemented one.

Based on a recent event attended by industry figureheads, this report contains plenty of practical advice and guidance on how to set up and manage an affiliate marketing programme.

The report will help you get to grips with the affiliate networks, the role of the affiliate manager and the numerous issues that surround the industry.

Also includes a list of do's and don'ts taken from E-consultancy's popular Affiliate Marketing Buyer's Guide.

Contributing attendees included: COI, TUI UK New Media, ShopperUK, AXA PPP Healthcare, Marks and Spencer, LAE, Auto Trader Digital, William Hill, Carphone Warehouse, O2, Modem Media, Citibank, Royal Mail, Eurostar, NET-A-PORTER.COM, Rodale, dealgroupmedia, TradeDoubler, Wheel.

Topic Relevant Keywords

affiliate, marketing, conversion, retail, publishing, merchant, cj, dealgroupmedia, buy.at, tradedoubler

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "[Free sample] Affiliate Marketing - Roundtable Output, August 2004" (110.1 kb .doc) »

 Download "Affiliate Marketing - Roundtable Output, August 2004" (175.6 kb .doc) »