Affiliate Marketing Briefing - March 2007

This free, 11-page briefing is a summary of an E-consultancy roundtable on Affiliate Marketing (registration required).

The document contains a summary of the discussion, an overview of the affiliate marketplace, plus a section on useful resources.

Topics discussed included: Policies and Policing; Improving Affiliate Performance; Effects of Google Algorithm Changes; Budget Allocation.

Attendees included representatives from the following organisations: BCA, Christian Aid, Commission Junction, DoubleClick, Findmethebestprice.co.uk, Hertz, OMG, Orange and TradeDoubler.

Topic Relevant Keywords

Affiliate marketing, CPA, networks, merchants, brand, bidding, google

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