Affiliate Marketing Agencies Report 2007
Overview
The research, carried out in association with
buy.at, is based on an online survey carried out in August and September 2007. Close to 100 UK agency respondents took part.
This report follows our
Affiliate Marketing Merchants Report which was published in September 2007.
About this Guide
Highlights from the findings include:.
-) Affiliate marketing has become a crucial area of business for many digital agencies, with 85% of agencies saying that they now manage more affiliate marketing for clients than they did two years ago.
-) On average, this channel now represents 20% of turnover for those agencies surveyed.
-) Affiliate Marketing is rated by agencies as the most cost-effective channel for customer acquisition, with 96% saying that it is either ‘very cost effective’ (60%) or ‘quite cost effective’ (36%).
Contents
The
report findings are divided into the following sections:
-) Agency profile and affiliate marketing focus
-) Affiliate marketing compared to other channels
-) Effectiveness and understanding
-) Barriers and perceptions
-) Resources
-) Communication with affiliates
-) Affiliate networks
Download a copy of the report (below) to learn more.
Topic Relevant Keywords
Affiliate, marketing, performance agencies, advertisers, buy.at, survey
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