What's New in Online Marketing 2007 - Event Presentations
Each year, E-consultancy holds a 1 day event titled
What's New in Online Marketing to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing.
We get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be among the best.
Follow the link to download the presentations from the event.
The 2007 event focused on the following topics:
Social Media / Network Marketing - we've heard the buzz but what's of real business importance here? Who is actually influential (rather than simply popular) in your space? How can you harness the value of your network? Do you really need to have a presence on the likes of MySpace?
Atomisation, Distribution, Re-configuration... - RSS, feeds, APIs, widgets etc... How can you be opening up your content and services so that your customers and business partners can most effectively use and re-use your assets to get the most value out of them? How can you reach new markets and grow your online business in new and exciting ways?
Desktop Marketing - with Microsoft's new Vista platform, the growth in desktop gadgets and RSS alerts, how seriously should you be taking the desktop as a digital marketing arena? How does this 'desktop' extend to mobile and TV devices?
With presentations from the following speakers:
- Flemming Madsen, Founder and MD, Onalytica
- Antony Mayfield, Head of Content & Media, Spannerworks
- Brett Hurt, Founder and CEO, Bazaarvoice
- Adrian Melrose, Co-founder, Rareface
- Fergus Burns, CEO, Nooked
- Oren Michels, CEO, Mashery
- Ivan Pope, CEO and Founder, Snipperoo
- Matteo Berlucchi, CEO, Skinkers
Sponsors
Gold Sponsor,
Channel Advisor
Evening Reception Sponsor,
Spannerworks
Badge Sponsor,
Convera
Bag Sponsor,
Neutralize
Download the presentations as a Zip file or download presentations individually by following the links below.
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "WNIOM Presentation Bundle" (36.7 mb .zip) »
Below are the individual files if you just want to download selected items.
WNIOM 2007 - Adrian Melrose »
Marketing via social networks - should you be on MySpace and the like? If so, how do you make it work?..... |
WNIOM 2007 - Antony Mayfield »
Influencing the influencers - how can you the harness the value of social media and your network online?..... |
WNIOM 2007 - Brett Hurt »
Exponential ROI - exploiting user-generated ratings and reviews on, and beyond, your site...... |
WNIOM 2007 - Flemming Madsen »
Mapping your network of influencers - who is important for you online and what do they think about you?..... |
WNIOM 2007 - Fergus Burns »
RSS and feed-based marketing - how should you be using feeds to open up and distribute your content? How do you market your feeds and track ROI?..... |
WNIOM 2007 - Ivan Pope »
Widgets and the way forwards - distributed micro-e-commerce and reaching the "Long Tail" using widgets..... |
WNIOM 2007 - Matteo Berlucchi »
Desktop marketing - with the advent of Vista and the proliferation of gadgets and RSS, how are you planning to fight for attention on your users' desktops?..... |
WNIOM 2007 - Oren Michels »
Online marketing and APIs - how can you reach new customers via APIs and grow your online business in exciting new ways?..... |
