WNIOM 2007 - Fergus Burns

RSS and feed-based marketing - how should you be using feeds to open up and distribute your content? How do you market your feeds and track ROI?

Fergus Burns, CEO, Nooked

Fergus Burns is CEO and founder of Nooked. Prior to starting Nooked, Fergus worked with a number of start-ups as an advisor. Previously he worked for Microsoft in both Europe and the US. He started off on the engineering side and moved over into management after 3 years. He was involved in "content" driven products - Encarta, Streets & Trips, MapPoint, MSN - the one theme is his exposure and usage of markup technologies - from SGML to HTML to XML. He is a computer science graduate of the University of Ulster.

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