WNIOM 2007 - Adrian Melrose

Marketing via social networks - should you be on MySpace and the like? If so, how do you make it work?

Adrian Melrose, Co-founder, Rareface

Adrian Melrose is a South African entrepreneur and self-confessed venture philanthropist who now lives in the UK. He has trained as a Chartered Accountant but has spent the last five-years in management consulting and technology roles. In 2003, Adrian co-founded a company called 2B Reputation Intelligence which was sold to Factiva two-years later. 2B Reputation Intelligence's solution provision spanned technology, communication and data analysis. Adrian currently divides his time up as Chairman of iConcertina Creative, a custom software development house, and as the co-founder and the main investor behind Rareface.

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