Online Marketing Masterclasses 2007 - Presentations

Presentations from the 5th annual Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. This event took place on 21 November, 2007.

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.

There were presentations from the following:

ACQUIRE

• Keynote: Kevin Milnes, Head of E-Commerce, National Express
• Case Study 1: Shiona McDougall, Group Marketing Director, Harper Collins
• Case Study 2: Martin Aylward, Head of Acquisition, EDF Energy

CONVERT

• Keynote: Richard Sedley, Director, cScape
• Case Study 1: Sarah Blair Gould, E-commerce Manager, Boden
• Case Study 2: Angus Cormie, Senior Site Manager (Consumer), Dell

RETAIN & GROW

• Keynote: Vanessa Coussens, Former Head of E-commerce, Churchill (RBS)
• Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar
• Case Study 2: Lucy Conlan, Senior Marketing Manager, The Barbican

Download the presentations as a Zip file or download presentations individually by following the individual presentation links below.

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "ZIP Bundle of Presentations" (71.8 mb .zip) »

Below are the individual files if you just want to download selected items.
 

Online Marketing Masterclasses 2007 - Acquire Keynote » ACQUIRE Keynote: Kevin Milnes, Head of E-commerce, National Express.....

 

Online Marketing Masterclasses 2007 - Acquire Case Study 1 » ACQUIRE Case Study 1: Shiona McDougall, Group Marketing Director, Harper Collins.....

 

Online Marketing Masterclasses 2007 - Acquire Case Study 2 » ACQUIRE Case Study 2: Martin Aylward, Head of Acquisition, EDF Energy.....

 

Online Marketing Masterclasses 2007 - Convert Keynote » CONVERT Keynote: Richard Sedley, Director, cScape.....

 

Online Marketing Masterclasses 2007 - Convert Case Study 1 » CONVERT Case Study 1: Sarah Blair Gould, E-commerce Manager, Boden.....

 

Online Marketing Masterclasses 2007 - Convert Case Study 2 » CONVERT Case Study 2: Angus Cormie, Senior Site Manager (Consumer), Dell.....

 

Online Marketing Masterclasses 2007 - Retain Keynote » RETAIN & GROW Keynote: Vanessa Coussens, Former Head of E-commerce, Churchill (RBS).....

 

Online Marketing Masterclasses 2007 - Retain Case Study 1 » RETAIN & GROW Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar.....

 

Online Marketing Masterclasses 2007 - Retain Case Study 2 » RETAIN & GROW Case Study 2: Lucy Conlan, Senior Marketing Manager, The Barbican.....